Notes, rituals, and quiet decisions—written the way we make scent: slowly, on purpose.
Modern perfume culture rewards projection. “How far does it travel?” “How long does it last in the room?” “Will people notice me when I walk past?” These aren’t wrong questions. They’re simply not ours.
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PALMA Journal
Jan 29, 2026
At first, every fragrance is a product. It arrives in packaging. It has a name. It sits on a shelf. It asks to be evaluated. You test it. You judge it. You decide whether it’s “good.” That’s normal.
PALMA Journal
Jan 22, 2026
Most people think they’re “trying” a fragrance when they’re really just *sampling* it. A spray on paper. A quick wrist test. Five minutes of judgment. Decision made. PALMA doesn’t believe that tells you anything meaningful.
PALMA Journal
Jan 15, 2026
Most people think fragrance is made by adding. Add sweetness. Add spice. Add something “special.” Add one more note so it feels expensive.
PALMA Journal
Jan 8, 2026
Most fragrance houses begin with a question like: “How can we make this louder?” PALMA begins with a different one: “How can we make this truer?” That choice changes everything—especially the base.
Occasionally, we send a new entry—craft notes, quiet rituals, and small decisions from inside the house. Sometimes, we’ll include a scent to try alongside the reading.
PALMA writes as a house, not as an individual.
Each entry records a discipline—restraint over noise, intimacy over projection,
craft over spectacle.
These words are not meant to persuade.
They are meant to remain.
Stockholm • Oil-based by design
"A fragrance doesn’t need to travel far to be remembered. It only needs to be true—on skin, in time, in silence."
The House of PALMA
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